True North · Client Case Study

From a Facebook page
to fully booked.

Adventure Water Sports had jet skis, dolphin tours, and a one of a kind JetCar. What they did not have was a way to turn people scrolling their phone into people on the water. So we built one, start to finish.

See the live site ↗ See the real leads
★ 4.9607 real reviews
$180all in beach day
7 daysof social, live
1 tapfrom a booking text
adventure-watersports.com
Adventure Water Sports website we built
Adventure Water Sports
Adventure Water SportsFort Myers Beach, FL · Jet skis, dolphin tours & the JetCar · @adventurewatersportsfmb
Before and after
Before and after: the old site versus the new one we built

Before, they lived on a single Facebook page with no way to book online. We rebuilt the whole thing, start to finish, on the same web address.

What we built

One clean site that does the selling.

Everything a visitor needs to pick a trip and book it is right there, and it works just as well on the phone they are holding at the beach.

✓
Online booking, live. Jet skis, dolphin tours, the JetCar and the beach day, bookable in a few taps.
✓
The $180 all in beach day, front and center. One price, all day, no upsells.
✓
Real reviews built in. 4.9 stars from 607 guests, right where it builds trust.
✓
One tap to call or text. Tour times, the JetCar cross sell, and an FAQ that answers before they ask.
Open the live site ↗
Same domain
Zero change for customersHe kept his exact web address. Same link, brand new site.
Instant switch
Zero downtimeFlipped live in one shot. No disruption to bookings.
Right away
Instantly more businessThe leads started landing the moment it went live.
SEO + AIO
Top of Google and AIBuilt to rank on search and to get found by AI too.
The lead engine

Every visitor is one tap from a text.

Built into the site is a Text Us button that goes straight to the beach manager's phone. Someone types their name and a quick question, the owner gets a real text the second they hit send, and texts right back to lock in the trip. These are real messages from the site, coming in day after day.

Real customer text: rent tomorrow at 12, chair and umbrella price, Groupon question Real customer text: membership question, party of 6 jet ski question Real customer text: Crescent Beach question, umbrella and chairs, passenger age
Real leads from the Adventure Water Sports site, delivered straight to the owner's phone. This is just one screen's worth.
★ 4.9from 607 real guest reviews, built into the site
24/7online booking and a text line that is always open
Instantevery website message arrives as a text, right away
100%owned by them. Their site, their number, their leads
The feed

Then we filled their feed.

A full week of posts, and not the vanity kind. Every one is built to book a trip: lead with the offer, back it with real reviews, add a reason to go today. Plus scroll stopping video, and Meta ads on Facebook and Instagram that put the best offers in front of new people ready to book.

◎ @adventurewatersportsfmb
$180 all in beach day offer post Dolphin tours post JetCar feature post 4.9 star reviews post Weekend book ahead post Private VIP dolphin tour post See you on the water recap post Beach day carousel post
Reels we produced for the feed. Tap to play.
More of our work

Adventure Water Sports is not the only one.

We do the same thing for local businesses across Florida: a real online presence, content that gets seen, and tools that make the owner's life easier.

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Custom True North
About Custom True North

Everything the big platforms sell, built locally.

Custom True North is an AI specialist for Southwest Florida businesses. We build custom websites with 24/7 AI assistants, online booking, and lead to text alerts, plus done for you social media and Meta ads on Facebook and Instagram that actually get seen.

Everything the national platforms charge thousands for, built right here for a fraction of the price, with no contracts. And you own it all forever: your site, your number, your leads.

Custom websites 24/7 AI assistants Lead to text Online booking Social media Meta ads Naples, FL
Let's build yours

Want this for your business?

A real website, a feed worth following, and a lead line that never sleeps. Let's talk about what we would build for you.

Email daniel@customtruenorth.com Visit customtruenorth.com ↗